summary : User Experience and Creative Lead with over 15 years of technical and creative experience in a diverse set of information technologies and industry sectors. Proven performer with excellent communication and problem solving skills.

SyrupNYC / Oct 11 - present
Lead UX Creative Director

• Head of the UX department for Syrup & co-Creative Director
• Responsible for all user experience deliverables across client base (mobile, web-based and applications)
• Liaison with Technical group at LBi (parent holding company)

FREELANCE UX Creative Director
(all positions from June 2009 – October 2011 were freelance positions)
Ogilvy & Mathers / July 11 - present
Consulting Senior UX Creative Director

• Part of user experience and strategy team for IBM
• Development for mobile, print, installation and all digital campaign advertising
• Liaison with external technical & business strategy vendors

SAATCHI & SAATCHI / Feb 11 - July 11
Consulting Integrated UX Creative Director

• Creative and User Experience lead within the creative department for the NYC office
• Responsible for creative direction on integrated projects for a variety of public and nonprofit clients
• Development for web, mobile, digital signage, print and broadcast
• Aiding in restructuring of the creative department to build up digital capabilities
• Liaison with external technical & business strategy vendors

TBWA NY / Sep 10 - feb 11
Consulting Creative Director, User Experience : user experiecnce director/creative dirctor for NYC office

• User experience lead for Michelin, Absolut and Twix accounts
• Plan & lead the development of internal and external integration components with outside technical vendors
• Leead for web, mobile and digital installation projects

CHEIL/BARBARIAN GROUP  January 10 - September 10
Freelance User Experience Strategist

• User experience strategist for redesign of Samsung.com
• Creation of high-level user experience strategy and documentation for use by vendors
• Team lead for cross platform/device application development for re-launch of Samsung applications store
• Strategic planner for web, e-commerce and mobile application efforts

RIOT/180 Amsterdam  August 09 - June 10
User Experience Strategisy Lead

• User experience lead for adidas.com
• Creation of all user experience documentation for migration to Enterprise CMS for adidas
• Liaison between digital, print, broadcast and event teams to coordinate across-the-line campaigns
• Strategic planner for all social media efforts

ALEXANDER INTERACTIVE June 09 – July 09
Freelance User Experience Lead

• User experience lead on redesign efforts of USO & I ♥ NY campaign site
• Liaison between technical and creative departments
• Creation of strategic recommendations with Director of Strategy
• Creation of all user experience deliverables
• User experience brief
• Personas
• Process flows
• Wireframes

Freelancers Union / Dec 06 - Aug 09 (freelance)

Freelance Director User Experience : serve as lead on redesign effort of Freelancers Union current site.

• Facilitated work sessions for business documentation and external user needs
• Navigations structures and syntax for all internal and external client facing applications
• Overall site strategy incorporating brand, marketing and business goals
• Process, work and task flow analysis
• Responsible for all interaction design documentation : including process flows, wire frames, user schemas
• Liaison with technical team and member services department for coordination of development projects

AGENCY.COM & TBWA / Jun 07 - Jun 09
Director of User Experience / ACD : head of user experience department for NYC offices also function as an Associate Creative Director in the Creative department.

• Work with other information architects and strategy departments to define cross-platform strategies
• Plan & lead the development of internal and external integration components
• Establish development documentation and nomenclature standards for all AGENCY COM clients
• Conduct detailed design reviews
• Navigations structures and syntax for all internal and external client facing applications
• Audience profiling based upon user research
• Overall site strategy incorporating brand, marketing and business goals
• Process, work and task flow analysis

RGA / Feb 05 - Dec 06
Interaction Design Lead: serve as co-creative lead on web, mobile, interactive kiosk and digital signage projects.

• Navigations structures and syntax for all internal and external client facing applications
• Audience profiling based upon user research
• Overall site strategy incorporating brand, marketing and business goals
• Process, work and task flow analysis
• Competitive and content assessments
• Requirements gathering during business development for use in creation of registration, user segmentation, content management, and branding recommendations
• Technical recommendations for front-end development as regards to database structure and middle-ware needs
• Creation of user schema and levels of user-access and security
• Responsible for formal documentation of all Technical and all Graphical User Interface standards

Contractor Positions / Jul 04 – Feb 05 :
Freelance Information Architecture/Funny Garbage

• User experience lead for New York Blood Center
• Creation of all user experience documentation

Cap Gemini / Mar 00 - Jul 04
Information Architect / Interactive Designer/Project Manager

• International market research, online community management and affiliate program development
• Requirements gathering during Business Development for use in creation of Business Use Cases & Data Modeling
• Facilitated sessions with clients to determine needs and wants for prospective inter/intra-net requirements
• Technical recommendations for front-end development as regards to database structure and middle-ware needs
• Creation of Information Architecture: navigations structures and syntax for all internal and external client facing applications
• Inclusion of third party and legacy information systems
• Management of Portal(s) and Partner Applications
• Workflow management
• Creation of user schema and levels of user-access and security
• Responsible for formal documentation of all Technical and all Graphical User Interface standards
• Test lead for Quality Assurance initiatives during application development
• UI Lead for combined North American & Mumbai, India based UI teams
• Training of Client Resources

Contractor Positions / Sep 98 - Mar 00

FOX Broadcasting / Sep 99 - Mar 00
Art Director : responsible for the network's Broadband Web Portal

• Original graphic design and programming for web portal
• Inclusion of video and sound elements provided by the broadcast division
• Creation and staffing of special projects (i.e. World Cup coverage, elections, Olympics)
• Forging of new business relationships with outside service providers
• Served as liaison between technical development staff and upper management
• Responsible for formal documenttion of all Techincal and Graphical User Interface standards

Boutique Advertising Agency / Aug 98 - Aug 99
Project Manager

• Responsible for staffing and budget for projects
• System support for NT and Macintosh work stations
• Requirements gathering for project kickoffs
• Responsible for tracking of project progress
• Served as production manager for most projects overseeing HTML, javascripting, graphics production
• Created testing scenarios and user acceptance testing criteria

Online Health Information Site / Sep 98 - Sep 99
Interactive designer & information architect. Responsible for design of information architecture of database driven projects with lead database programmer. Tailoring of front end to meet back end design.

Multex Systems / Mar 97 - Apr 98
Production Manager

• Responsible for design and upkeep of the company's intra/internet sites
• Creation of all graphic content
• Liaison between the company's editorial staff and development team]
• Created testing scenarios for the web-site, and customer's web-sites
• Quality Assurance Lead for front-end web development
• Research and processing of all web-site content
• Creation of formal documentation for web-standards for satellite offices in London and Hong Kong

School of Visual Arts / Sep 96 - Aug 98
Sound Manager & System Administrator

• Systems support for Macintosh based system and UNIX based editing suites
• Oversaw integration of sound stations with all video and 3D graphic stations
• Created documentation as reference for students and faculty on sound procedures and remedial sound software guides

education:

• School of Visual Arts | MFA: Interactive Telecommunications and VR development 1998
• Wright State University | Masters of Humanities: Photography and English 1994
• Miami University | Bachelor of Philosophy: Film Studies and French 1991

client list
automotive : General Motors, Nissan
consumer electronics : LG, Nokia, Samsung, Sony, Lenovo, Apple
cpg : Del Monte food, illy coffee, MARS brands (Snickers, Combos, Skittles), Purina, Benjamin Moore
fashion & beauty : Dior, Juan Anon, L'Oréal, Bottega Veneta, Clinique
financial services : American Express, CIT, GMAC, Merrill Lynch, Bank of America
healthcare : HCA
media : BMG, HBO, McGraw-Hill
non-profit : Freelancers Union, New York Blood Center, Praxis Housing Organization, Healthy Weight Foundation
pharma : Hoffman-LaRoche, Novartis, Johnson & Johnson
telecom : ATT, Sprint
travel : American Express, Holiday Cruise Lines, Passages of Distinction, Visit Britain Council

language :
Fluent in French and English, Reading comprehension of Italian

references :
provided upon request